We believe it’s too hard for people to make good purchasing choices. There are thousands of products on the market, dozens of ethical issues, and there simply isn’t time for most consumers to do in-depth research on their purchases.
We know people care about working conditions, animal welfare and the environment, and we want to drastically decrease the effort required for people’s shopping baskets to reflect their values.
Ethical consumption doesn’t have to be a niche activity. Good On You will make it a real option for millions of consumers around the globe.